Complete elimination of the Wright Amendment will allow non-stop service from Dallas Love Field to all U.S. Ī 737–700 (N235WN) takes to the skies above San Jose, California. Southwest did not use the 56 seat loophole, even with its market strength at Love Field and the availability of more modern regional jets such as the CRJ-700/900 and the Embraer ERJ 145 family. In 2000, Legend Airlines attempted to operate long distance business-class flights using older DC-9s with 56 seats, but did not have the resources to survive American Airlines's legal and marketing attacks, and quickly ceased operations. The Wright Amendment’s restrictions did not apply to aircraft configured with 56 or fewer seats. In effect, to travel through Love Field, a passenger and luggage would have to deplane and fly on a separate ticket, on a separate aircraft. Under the restrictions of the amendment, Southwest, and all other airlines, were barred from operating, or even ticketing passengers on flights from Love Field to destinations beyond the states immediately surrounding Texas. Worth Airport, including the city of Fort Worth, to push the Wright Amendment through Congress to restrict such flights. This caused a number of interest groups affiliated with Dallas-Ft. When airline deregulation came in 1978, Southwest began planning to offer interstate service from Love Field. In 2006, the amendment was repealed leaving some restrictions intact until 2014 but with an added restriction on the number of gates allowed. It originally limited most nonstop flights to destinations within Texas and neighboring states. The Wright Amendment of 1979 is a federal law governing traffic at Dallas Love Field, an airport in Dallas, Texas. Southwest continued to operate a schedule predicated on four aircraft but using only three, and in so doing the "ten minute turn" was born, and was the standard ground time for many years. One of the four aircraft was sold to Frontier Airlines and the proceeds used to make payroll and cover other expenses. Southwest Airlines and Herb Kelleher proceeded to dress these individuals in hot pants and go-go boots. The selection resulted in a group of female flight attendants who were described as long-legged dancers, majorettes, and cheerleaders with "unique personalities". A committee of individuals, including the same person who had selected hostesses for Hugh Hefner's Playboy jet, selected the original flight attendants for Southwest Airlines. Early flights used the same "Long Legs And Short Nights" theme for stewardesses on board typical Southwest Airlines flights. Southwest Airlines founder Herb Kelleher studied California-based Pacific Southwest Airlines extensively, and used many of the airline’s ideas to form the corporate culture at Southwest. Early corporate cultureĪ 737–300 (N648SW) pictured in Southwest's original desert gold livery. Operating from its Dallas, Texas, headquarters, Southwest Airlines began customer service on June 18, 1971, offering service to the Texas cities of Houston, Dallas and San Antonio using three Boeing 737 aircraft. changed its name to Southwest Airlines Co. The book was adapted into a stage musical, Show Your Spirit, sponsored by Southwest Airlines, and played only in city towns serviced by the airline. The Lawyer is designed to resemble Herb Kelleher. While no company names are mentioned in the book, TJ Love’s colors are those of Southwest Airlines, and the two other jets are colored in Braniff and Continental’s colors. In court, TJ Love’s right to fly is upheld after an impassioned plea from a character referred to as "The Lawyer". In the story, TJ Love, a small jet, is taken to court by two larger jets to keep him from their hangar and to stop him from flying. The story of Southwest’s legal fight was turned into a children’s book, Gumwrappers and Goggles by Winifred Barnum in 1983. Supreme Court declined to review the case without comment. The Texas Supreme Court's decision became final on December 7, 1970, when the U.S. Air Southwest prevailed in 1970 when the Texas Supreme Court upheld Air Southwest’s right to fly within Texas. Three incumbent airlines, Braniff, Trans-Texas, and Continental Airlines, initiated legal action which was not resolved for three years. Kelleher believed that by providing intrastate service within Texas, the airline could avoid federal regulation. by Rollin King and Herb Kelleher to provide service within the state of Texas. Southwest Airlines traces its roots to the Maincorporation of Air Southwest Co. 2.2.1 Muse Air / TranStar Airlines – acquired 1985, divested 1987Ī Southwest Airlines Boeing 737–300 (N626SW) landing at McCarran International Airport pictured in the company's current Canyon Blue livery.1.5 Early losses and financial troubles.1.3 Name change and first revenue flight.
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